About Me

Education

– Bachelor’s degree in Marketing from the University of National and World Economy (UNWE).

Professional Experience

Started my career in 2019 as a marketing assistant:

– Assisting in the creation of marketing campaigns and market analyses.
– Participating in the development of social media content and promotional materials.
– Planning and implementing marketing strategies.
– Analysing market trend and competitive environment.
– Coordinating events and promotions to increase sales.

Took a leadership position in 2021, winning first place in the competition for her project.

As Marketing Manager:

– Developing and implementing comprehensive marketing strategies for the company.
– Managing a team of marketing specialists and coordinating their activities.
– Monitoring and analysing the effectiveness of marketing campaigns and optimising budgets.
– Managing digital and traditional advertising campaigns as well as PR initiatives.

Skills and competences

– Excellent strategic planning and marketing campaign management skills.
– High level of analytical thinking and data skills.
– Experience in digital marketing including SEO, PPC and social media.
– Fluency in English at a high level.

Personal qualities

– Creativity, innovation and results-oriented.
– High degree of organisation and ability to work in a team.
– Strong motivation to achieve high results and professional development.

Hobbies and interests

– Loves travelling and discovering new cultures.
– Interested in photography and graphic design.
– Participates in various conferences and seminars.
– Organises charity initiatives and social responsibility projects.

Irina Yankova is a professional with extensive experience and proven success in marketing who can make a significant contribution to the success of any company.